- People who read help are stupid. People who write help are smart. Don't ever forget that, and don't ever let your readers forget it.
- Complexity of grammatical construction correlates in a positive manner with the perception of intelligence; thus it is advisable under all circumstances to endeavor to utilize sentence structures and locutions commensurate with the level of one's own education.
- It is considered presumptuous to address readers as if they were present. Passive voice is preferred.
- When documenting software that allows you to create, change, or delete something - your contact information, for example - write a separate topic for each task. It's far too confusing to provide instructions for more than one task in a single topic, or to write steps that involve choices (such as "If you need to add a new telephone number, click Add Number. If you need to change a number, edit it in the text box"). Remember, your readers are stupid.
- Take every opportunity to continue selling your product. Remind users how attractive it is, how sleek its design and stylish its colors. Remind them how intuitive and easy it is to use.
- People open the help when they are scared of making a mistake. When presenting a task, point out how easy it is. When you get to the step where people tend to go wrong, tell them it's really simple. People like to be reassured that they are smart enough to get it right. Remember, they're stupid.
- Don't bother with teh spelling checker. It's for careless people who either can't type very well or are too ingorant to spell well. Your smarter than that.
Showing posts with label grammar. Show all posts
Showing posts with label grammar. Show all posts
Sunday, July 18, 2010
Seven Habits of Highly Defective Technical Writers
If you want to be a Highly Defective Technical Writer, you need to learn industry worst practices. Here are seven to get you started.
Labels:
grammar,
humor,
parody,
product documentation,
quality,
satire,
skills,
technical writing,
writing sins
Thursday, May 14, 2009
Does it have a hyphen?
Years ago, I discovered that the surest way to throw a roomful of technical writers into an uproar is to ask, as innocently as possible, "Does the term 'anal-retentive' require a hyphen?"
Don't take my word for it. Try it yourself - but only if you've already concluded the business at hand, and still have an hour or two to spare.
Spirited discussions of grammatical questions are like crack for writers. They give us such a buzz every time. We feel so great, so smart, so right. It's what we live for. We can't stop. We can't get enough. We don't want to hear that they interfere with our lives and damage our productivity, and we really don't want to hear that they're an inappropriate use of a designated meeting time or discussion forum.
The only difference between writers and crackheads is that we're not likely to get arrested for possessing grammar books. Today I witnessed this truth play out in a dramatic, time-consuming, and very public way.
As in music or dance, it's impractical to strive for perfection in writing. We have to settle for attaining a level of skill that allows us to make a living at it. And our goal must be to communicate effectively, rather than to be excruciatingly correct. A technical writer's mission is to help people understand things. If we have to make a choice between clarity and correctness, we have a professional obligation to choose clarity; though in almost every case a bit of rewriting will allow us to serve both those masters.
Most of us are acquainted with the anecdote usually attributed to Winston Churchill: Upon seeing one of his sentences rewritten in a cumbersome fashion to keep it from ending with a preposition, Mr. Churchill allegedly said "This is the sort of nonsense up with which I will not put."
Regardless of the true origin of the quote, the point is valid: Clear communication is the objective. Get the grammar right enough that it doesn't interfere with your message - that is, right enough that it doesn't strike your audience as wrong - and move on. It's one more matter that comes down to knowing your audience, and recognizing that sometimes tech writers are not the audience.
Don't take my word for it. Try it yourself - but only if you've already concluded the business at hand, and still have an hour or two to spare.
Spirited discussions of grammatical questions are like crack for writers. They give us such a buzz every time. We feel so great, so smart, so right. It's what we live for. We can't stop. We can't get enough. We don't want to hear that they interfere with our lives and damage our productivity, and we really don't want to hear that they're an inappropriate use of a designated meeting time or discussion forum.
The only difference between writers and crackheads is that we're not likely to get arrested for possessing grammar books. Today I witnessed this truth play out in a dramatic, time-consuming, and very public way.
As in music or dance, it's impractical to strive for perfection in writing. We have to settle for attaining a level of skill that allows us to make a living at it. And our goal must be to communicate effectively, rather than to be excruciatingly correct. A technical writer's mission is to help people understand things. If we have to make a choice between clarity and correctness, we have a professional obligation to choose clarity; though in almost every case a bit of rewriting will allow us to serve both those masters.
Most of us are acquainted with the anecdote usually attributed to Winston Churchill: Upon seeing one of his sentences rewritten in a cumbersome fashion to keep it from ending with a preposition, Mr. Churchill allegedly said "This is the sort of nonsense up with which I will not put."
Regardless of the true origin of the quote, the point is valid: Clear communication is the objective. Get the grammar right enough that it doesn't interfere with your message - that is, right enough that it doesn't strike your audience as wrong - and move on. It's one more matter that comes down to knowing your audience, and recognizing that sometimes tech writers are not the audience.
Labels:
clarity,
goals,
grammar,
technical writing
Subscribe to:
Posts (Atom)
.jpg)